Thursday, June 17, 2010

Think Twice Before Buying On Credit

In our previous post we talked about giving in to the temptation of buying a gadget just because it is on sale. I suggested a self-test everyone should make before considering a purchase of anything that's on sale:

Ask yourself this:  Would you still buy the gadget if it wasn’t on sale?  If the answer is yes, then you might have a legitimate reason that the item is what you really need. If the answer is no, go back home and forget about the impulsive shopping moment.

Today, I want you to consider the story of George.

     George400

George was at his favorite music store, having dragged along his buddy Mike just to check things out. Both snooped around the store and saw that there was this keyboard on sale at 20% off the suggested retail price. The original price was $1000, so George assumed 20% off would save him $200. Now that the sale was on, George remembered he always wanted a keyboard, even though he’s really a guitar player...

George did not have anything close to $1000 or even $800 in cash but he had a credit card and figured he could always just pay off say $40 each month by working an extra hour each week at his part-time job.  At $200 off, that keyboard looked and sounded really really tempting.  Should he go ahead and buy it on credit now while it's still on sale?

George, still a student at a music college, did not have a steady job so his income fluctuated quite a bit. Since he hadn't been too good at paying his monthly bills on time, his credit score wasn't the best either.  As a result, the credit card company charged him a very high interest of 29% on his outstanding balance.

With that in mind, Mike pulled George aside and rattled his head around a few times saying: "Wake up George", he said. "Do you realize how long it will take you to pay off the credit card balance?"  Mike, who loved math, pulled out his iPod remembering he just recently downloaded a finance app.  He punched in the following numbers:

Bal1

Hit the enter button and nearly chocked when he saw this:

Bal2

That keyboard “on sale” almost turned out to be an expensive and painful lesson if Mike hadn't checked things on his finance app. Not only would it take him more than 2 years to pay off the keyboard, it would end up costing George $1,106.16 ($800+$306.16 interest) – not much of a sale after all...

Lesson learned
A 20% discount can easily turn into a huge surcharge if you buy things on credit.  Always think twice and do your math before you buy anything on credit! 

 

For questions, comments and suggestions, please feel free to use the commentary section or email: clemens.kownatzki@fxistrategies.com

Wednesday, June 16, 2010

The Lure Of “On Sale” Items

We have all been there - Browsing through your favorite store and you see that big red tag:

20-off 
Sometimes you see a huge sign right in front of the store inviting you to come in and “save”

save-rt-red

Who wouldn’t want to save money and get some new music gear at the same time?

As luck would have it, that new gizmo you previously looked at with a bit of disdain looks a whole lot better now with the “20% Off Sticker” attached to it.  Isn’t it strange how a “soso”, “just ok”, “maybe yes” piece of gear now becomes more like a must have item?  And the only difference being the advertized sale price?

Well, let’s dispel some myths here...

First off, the word “savings” is a complete misnomer in the context of advertising.  The only way for you to “save money” is to not spend it.  Put your money in a piggy bank or open a savings account – that is saving.  When you go shopping, you may pay a lower price on a sale item, but you are definitely not saving.

Second, prices always change buying behavior, there’s simply no way around it. But instead of letting your impulses give in, ask yourself this:  Would you still buy the gadget if it wasn’t on sale?  If the answer is yes, then you might have a legitimate reason that the item is what you really need.

If the answer is no, go back home and practice your favorite solos, arpeggios or chord progression.  That will definitely save you some money.

rock on hand